Capstone CyberSecurity - Anson

Proposal-

-Research what/how data, is being collected by companies.

•customer data on metrics, from demographic data to behavioral data

•"Customer data can be collected in three ways – by directly asking customers, by indirectly tracking customers, and by appending other sources of customer data to your own,"

•Companies will also dig deep into their own customer service records to see how customers have interacted with their sales and support departments in the past to see what the consumer liked and disliked on a grand scale.

•In addition to collecting data, companies can also purchase it from or sell it to third-party sources.

-Research what companies are doing to collect our information

•Data is turned into knowledge for those companies. they run the data through an algorithm or ai which sorts out personalized profiles of consumers, observing what their interests and behaviors are.

•Companies use data to:

Improve constumer service

refine/polish their marketing strategy

buy/sell data

secure their data with your data

-Research ways we can protect our data and selves online

•The European Union's General Data Protection Requirements (GDPR) lays out the rules of data capture, storage, usage, and sharing for companies, and stiff penalties for those that fail to comply. Companies that fail to abide by the rules set out within the GDPR face 20 million Euro fines or up to 4 percent of annual revenue, whichever is higher.